Terms and conditions of use of the website and digital assets of Agencia dmp.
DMP TERMS AND CONDITIONS
This Data Processing Policy is issued to determine the parameters under which all personal data of natural persons who interact with the loscreativos.co website, authorizing such actions, must be processed and managed.
GENERAL DEFINITIONS OBJECT
This policy fulfills the requirements of subparagraph (k) of Article 17 of Law 1581 of 2012, which regulates the duties of those responsible for processing personal data. These duties include adopting an internal manual of policies and procedures to ensure proper compliance with the law, particularly for handling inquiries and complaints. Furthermore, it aims to regulate the procedures for collecting, managing, and processing personal data carried out by Agencia dmp, in order to guarantee and protect the fundamental right of habeas data within the framework established by the same law.
In compliance with the provisions of Law 1581 of 2012 and Decree 1377 of 2013, the main concepts to be addressed in this policy are defined for a better understanding of it by users:
PERSONAL DATA: A set of information that can be related to one or more natural persons.
DATABASE: An organized set of personal data subject to processing by the controller or processor.
PERSONAL DATA SUBJECT: Each of the natural persons with whom the personal data relates.
PROCESSING OF PERSONAL DATA: The set of activities to which personal data is subjected. For example, the collection, storage, and use of such data.
AUTHORIZATION: Permission granted by the data subject to process their personal data. This authorization must be express, given prior to processing, and verifiable after its granting by the data subject. Authorization may be granted by any means, whether currently known or yet to be developed, provided it meets the established requirements.
DATA CONTROLLER: This is the natural or legal person, of a public or private nature, authorized to decide on the processing of personal data or the database.
DATA PROCESSOR: This is the natural or legal person, of a public or private nature, who carries out the processing of personal data under the protection of the data controller.
PRIVACY NOTICE: This is a communication from the data controller to the data subject informing them of the existence of the Information Processing Policies to which the personal data are subject by the controller, how to consult them and the purposes of the processing of personal data.
PUBLIC DATA: Public data is any information contained in public documents relating to a person’s civil status, profession or occupation, and their status as a merchant or public servant. Examples of public data include information contained in a national identity card, public registries, and duly executed court judgments not subject to confidentiality. Therefore, any information that is not semi-private, private, or sensitive is also considered public data.
SEMI-PRIVATE DATA: This is data whose knowledge or disclosure is of interest to its owner and a specific group of people or social sector. For example, commercial or professional activity.
PRIVATE DATA: This is data whose knowledge or disclosure, due to its intimate and confidential nature, is of interest only to its owner.
SENSITIVE DATA: This is data that affects the privacy of its owner or whose misuse could lead to discrimination. For example, data relating to sexual orientation, political affiliation, ethnic or racial origin, religious or philosophical beliefs, participation in trade unions, human rights groups, or social organizations, among others.
TRANSMISSION: Treatment given by the person in charge of handling personal data to communicate them within or outside of Colombia under their responsibility.
TRANSFER: Processing carried out by the controller or processor through the sending of information or personal data to a third party responsible for handling, other than the sender, located within or outside of Colombia.
For further details on these definitions, you can consult Law 1581 of 2012 and Decree 1377 of 2013 and any others that modify, clarify, complement or repeal them.
FOUNDING PRINCIPLES
In all processing of personal data carried out by Agencia dmp, the principles enshrined in the Colombian General Regime for the Protection of Personal Data will be applied, especially the following:
PRINCIPLE OF LEGALITY OF DATA PROCESSING: For the processing of personal data carried out by Agencia dmp, the rules of the Colombian legal system relating to the General Regime of Personal Data Processing and those contained in this policy apply.
PRINCIPLE OF PURPOSE: The processing of personal data by Agencia dmp is in accordance with the purposes established in this policy, which are in harmony with Colombian law. Matters not regulated in this policy will be governed by higher-ranking regulations that supplement, modify, or repeal it.
PRINCIPLE OF FREEDOM. The processing of personal data by Agencia dmp is done in accordance with the prior, express and consented authorization of the data subject.
PRINCIPLE OF TRUTHFULNESS OR QUALITY. The information subject to processing by Agencia dmp must be truthful, complete, up-to-date, verifiable and understandable.
PRINCIPLE OF TRANSPARENCY. The dmp agency guarantees that the owner of the personal data can obtain information about their data at any time and without restrictions in accordance with the procedures described in this policy.
PRINCIPLE OF RESTRICTED ACCESS AND CIRCULATION. Agencia dmp guarantees that the processing of personal data in the databases for which it is responsible is carried out by persons authorized by the data subject and/or other persons permitted by law.
SECURITY PRINCIPLE. dmp Agency will implement all necessary technical, human, and administrative measures to protect the personal data processed in its databases, preventing unauthorized or unwanted use, alteration, loss, and consultation.
PRINCIPLE OF CONFIDENTIALITY. The treatment given to personal data in databases of www.agenciadmp.com It will be carried out with strict confidentiality and discretion, in accordance with the purposes described in this policy.
EXPRESS AUTHORIZATION BY THE USER OF www.agenciadmp.com
In order to give proper treatment to your personal data in accordance with the General Regime for the Protection of Personal Data regulated by the National Political Constitution in its article 15, Law 1581 of 2012 and Decree 1377 of 2013, which develops the constitutional rights that people have to know, update and rectify all types of information that is subject to processing, to www.agenciadmp.com It is essential to have your free, express and informed consent to subscribe to this data processing policy, empowering www.agenciadmp.com for the processing of data for collection, storage, use, circulation and/or deletion, as follows:
Through their express consent, that is, an express statement given by the user at the time of their registration on the website, if registration is necessary.
Through their unambiguously directed consent, that is, the one given by the user through the affirmative action of continuing to browse the website, after prior warning of the collection of personal data.
Once the user has given consent for the processing of data by Agencia dmp, the latter will obtain and retain all or parts of the personal data that the user provides to the website, in accordance with current legislation on data protection, Law 1581 of 2012, Decree 1377 of 2013 and other regulatory decrees and related regulations.
The User expressly authorizes www.agenciadmp.com to the collection, storage, purging, use, analysis, circulation, updating and/or processing of personal data provided at the time of registration, or any other data provided to www.agenciadmp.com
for your access to some of the content on the website, for the following purposes: Carry out strategic marketing studies, market segmentation, user satisfaction level, among others. Preparation of profiles (audience profiling). Optimize the services offered, offer a better browsing experience to the user by configuring and improving our website and providing all types of information to the user in accordance with their preferences, after analyzing their browsing habits.
Determining the number of daily visitors to each section allows us to identify the most successful areas and enhance their content, resulting in a more satisfying user experience. By granting this authorization, the User has the rights to access, rectify, cancel, and oppose the processing of their personal data. This includes: knowing, correcting, deleting, updating, and requesting the rectification of their personal data in the database, according to the procedures described in this document; and requesting proof of the authorization granted for the processing of their personal data, according to the procedures described in this document.
To be informed about how Agencia dmp has used your personal data. To revoke at any time the authorization for the inclusion of your personal data in the databases of www.agenciadmp.com.
Request free access to your personal data previously authorized to the DMP Agency. Submit complaints to the Superintendence of Industry and Commerce for violations of the General Personal Data Protection Regime and this policy, once the procedures described in it have been exhausted.
The person responsible and/or in charge of data processing will be the DMP Agency. However, there may be third party service providers contracted directly by DMP Agency, which may be companies or individuals who may perform services on behalf of dmp www.agenciadmp.com such as: information processing, sending emails, e-marketing, database cleaning, and determining consumption preferences. www.agenciadmp.com and third-party service providers shall process personal information within the scope and for the purposes included in the preceding item, in accordance with the provisions of Law 1581 of 2012, Decree 1377 of 2013 and other regulatory decrees and the rules that modify them on the protection of personal data, and in accordance with this Privacy and Personal Data Protection Policy.
If the processing of personal data is entrusted to a third party, the identification details of said third party will be included. According to Article 10 of Law 1581 of 2012, the data subject’s authorization will not be required when dealing with: Information requested by a public or administrative entity in the exercise of its legal functions or by court order; Data of a public nature; Cases of medical or health emergencies; Processing of information authorized by law for historical, statistical, or scientific purposes; Data related to the Civil Registry.
PRIVACY POLICY
The Privacy Policy is the physical, electronic, or other format document made available to the Data Subject regarding the processing of their personal data. This document informs the Data Subject about the existence of the applicable data processing policies, how to access them, and the characteristics of the intended processing of their personal data.
MINIMUM CONTENT OF THE PRIVACY NOTICE. The Privacy Policy must, at a minimum, contain the following information:
The identity, address and contact details of the data controller.
The type of processing to which the data will be subjected and its purpose.
The general mechanisms established by the data controller to ensure that the data subject is informed of the data processing policy and any substantial changes to it. In all cases, the data controller must inform the data subject how to access or consult the data processing policy.
DMP Agency will retain the privacy notice template that was provided to Data Subjects for as long as personal data processing is carried out and the obligations arising from it remain in effect. For the storage of the template www.agenciadmp.com It may use computer, electronic or any other technology.
SECURITY AND ACCURACY OF INFORMATION
The dmp agency will store user information securely and will therefore take all necessary precautions to protect your information against alteration, loss, unauthorized or fraudulent access, use, or disclosure. Subcontractors and suppliers of www.agenciadmp.com who for some reason access Users’ personal data by virtue of some special assignment, as data processor(s), for information on news, content related to the website of www.agenciadmp.com, They will be contractually obligated to maintain the confidentiality of this information in accordance with the provisions of Law 1581 of 2012, Decree 1377 of 2013, and other related regulations, and may not use this information for any purpose other than those established in this document.
It is clarified that dmp Agency does not wish to collect personal data from individuals under 18 years of age unless expressly authorized by their parents or legal guardians. We presume that minors have the authorization of their legal guardians to provide personal information. However, if parents or other legal guardians discover that children under their supervision have provided personal information to www.agenciadmp.com If you have created your account without your authorization and wish to remove it, please contact us and inform and instruct us immediately. You can do this by sending an email to the following address: gerencia.dmp@gmail.com
The user will be responsible, in any case, for the veracity of the data provided, reserving the right to www.agenciadmp.com The right to exclude from registered services any user who has provided false information, without prejudice to any other legal action that may be taken.
dmp Agency may transfer Personally Identifiable Information as part of its assets in the event of a sale, merger or acquisition by third parties; in any case, the duty of confidentiality of the information and the protection of personal data will be emphasized. www.agenciadmp.com is required to comply with all applicable legislation regarding security measures concerning your Personal Information.
Additionally, we will use industry standards regarding the protection of the confidentiality of your Personal Information.
REQUIREMENTS OF THE AUTHORITIES
The Controller and/or those in charge of processing the personal data contained in the processed databases of www.agenciadmp.com They will be responsible for handling requests, inquiries, or complaints. However, for the convenience of data subjects or their representatives, they may submit their requests through the USER SUPPORT line: +57 301 303 76 56 (Luis Ovalle) and via email. gerencia.dmp@gmail.com. These requests will be resolved within 10 business days by Agencia dmp.
POLICY VALIDITY
This policy is effective from the date of its publication and supersedes any other conflicting provisions. Any matters not addressed in this policy will be governed by the General Data Protection Regime in force in Colombia.
This data processing policy is effective from October 15, 2021.